Pantone Colors — the Great Influencer

Pantone color codes stand for specific shades.  They standardize each color code so whether you are in China or Bryan, Texas, if you know the code, you can replicate it exactly.  It is through Pantone identifying codes that we know the exact colors for “Aggie” maroon, or the trend fashion colors for each session.  

Panton LLC, located in Carlstadt, New Jersey began in New York in the 1950’s as a commercial printing company owned by two brothers.  An employee, Lawrence Herbert used his chemistry knowledge to classify the pigments, creating consistency in color tones.  In 1962 he purchased the company and renamed it to Pantone.  Fast forward.  The company has been sold two additional times.  They have expanded their service from printing to interior and exterior paints, and then to trend fashion colors.

Since 2000, the Pantone color Institute has declared a color of the year.  Representatives from various color standards groups meet in secret and debate the trends.  This year, the color of the year is Classic Blue.  Once the color of the year is chosen, then accent colors and additional shades are chosen to create the color palette for the fashion and makeup season.  

Fashion designers and manufacturers purchase color books similar to the paint store books that fan out to display the colors.  From that, they select the color palette for each group they design.  Likewise, eye shadows and lipsticks need to blend with the clothing.  You will see more blue/red lipsticks, plus shades of blue or green eye shadows.  

If you pass by Morgan Fitzgerald’s during the next few weeks, you’ll notice that the main color featured in the window is classic blue.   Now, you know why.  

Nancy Pride owns Morgan Fitzgerald’s and Merle Norman, located at 3800 S. Texas Avenue, one mile north of University Drive.  (979) 268-0608  

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