In 1973 the company that owned Ebony, a magazine aimed at people of color, created a cosmetic line that provided skincare and makeup that suited the skin and skin tone for ladies of color. No other major cosmetic companies provided the quality and depth of product line to meet their needs.
The company placed its products in department stores next to known brands such as Estee Lauder. As the industry changed and multiple brands were being offered simultaneously in stores like Sephora, sales began to diminish. About four years ago questions began popping up about whether Fashion Fair was going out of business. The answer was that they were reorganizing.
Troubled consumers began buying multiples of their favorites and that created an even greater problem of supply. Gradually, department stores nationwide began to reduce inventory. This September a cosmetic industry news article indicated that the company would be put up for auction on October 28. This has left ladies of color wondering where to find cosmetics for suitable for them.
Major cosmetic companies noted Fashion Fair’s problems and began developing additional products for ladies of color. Skincare products have been suitable for years, but the breadth and depth of foundations colors and types have not. Merle Norman just recently introduced twelve new shades of their top selling Ultra Powder Foundation that can be applied either wet or dry. The new shades have eliminated the chalky white tint that appeared on darker skin.
If you have been a former Fashion Fair wearer, come in for a free foundation match. If the cosmetic companies recognize there is a demand, more shades and formulas will be developed.
Nancy Pride owns Morgan Fitzgerald’s and Merle Norman located at 3800 S. Texas Avenue, one mile north of University Drive.
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